the customer, see the signs every time you walk into Sears or Home Depot.
Not a day goes by without seeing them advertised on the TV ...
IN HOME: ESTIMATES"... Call today !!! receive this or that
if you call by what-ever time... call the "Professionals"
Question: Do you think Sears or Home Depot
installs your roofs or anything else?
NO... companies such as Diamond Exteriors (Sears)
or Installed Products (Home Depot) are sub-contracted by Sears and
Home Depot to market rooting, siding, garage doors, windows and
anything else they carry. THEY ARE NOTHING BUT SALESMEN! Salesmen
who know absolutely nothing about anything except for how to sell.
They most often oversell, over-price the service and under specify
the project. What you end up with is an expensive project that did
not end up as you thought it would.
Question: if Diamond and Installed Products
sells the services for Sears and Home Depot, who then actually installs
Could be anybody... even your next dour neighbor... the criteria
for installing roofing for these companies is simple;
1. Have Insurance
2. Equipment and Truck
Notice we didn't mention experience or reputation...
if you think we are wrong, start your own roofing sub-contractor business,
get a truck and some equipment and call them to get on their sub-contractor
Question: How do we know this?
We have been actively pursued for years by these companies and others
to do their work within a given region. We don't do any of their
work for one simple reason; they charge the customer unreasonable
high costs and pay the sub-contractors very little. The costs of
marketing, free estimates, sales commissions and then the roofer
are stretched too far. The actual installer (subcontractor roofer}
is getting paid by the piece, and being paid so poorly, that they
have to rush everything to make a buck. The end result, Sears, Home
Depot and the Salesmen make very good money (and more if you financed)
and the roofer barely gets any in comparison to the work done. The
customer ends up with a rushed project usually resulting in poor
workmanship. (in case any of you Sears and Home Depot people want
to dispute this, we have documented cases where we have repaired
Question: Why do people hire Sears or Home
our opinion is;
1. Convenience of free in-home estimates (we do the same)
2. Trust in a big name (we have been around 20 years and most work
is warranted by the manufacturers because we are certified, so even
if we go out of business, the manufacturer covers the warranty left
with another certified contractor)
3. Financing ... financing... financing... probably the biggest
reason... we find that these companies estimate the roofing 2 -1
and higher above ours.
WE HAVE FINANCING ALSO !! Why would you hire Sears
or Home Depot now that you know the truth?